“This commercial is a love letter to Filipino food. While we can perhaps only hope to cook something that tastes just like Mom’s, this commercial encapsulates the colors, sounds, and unexpected joys of trying. Join me in making a pot of hot sinigang. Maybe we're all in search of the secret ingredient— and maybe it's a whole lot easier to get our hands on than we think.”

commercial project from Southern Studies 598: Multimedia Ideation, spring 2023